Who is The Business Queen?
With over a decade of experience in business coaching, web design, and digital strategy, Natalie Scicluna, known as The Business Queen, is a force to be reckoned with in the world of entrepreneurship and online business success.
Natalie Scicluna
Specialising in eCommerce, she is an expert at building dynamic online stores that not only function seamlessly but drive traffic organically.
Natalie has a deep understanding of SEO, marketing strategies, and digital overhauls, ensuring every business she works with is equipped with a solid foundation for growth.
Her extensive expertise extends to branding, product photography, and sports photography, giving her clients a holistic approach to creating a cohesive and impactful brand identity.
A passionate advocate for social change, Natalie is also a board member of a Domestic Violence Advocacy Group, dedicating her time and energy to supporting and uplifting those in need. Additionally, she works alongside various sporting groups, using her skills to help elevate their social presence and expand their impact online.
When she’s not working with clients or cheering on her three boys at their sporting events, Natalie is busy transforming the digital presence of businesses, helping entrepreneurs thrive online.
With a keen eye for detail and a heart for empowerment, Natalie is committed to seeing every brand she touches succeed and shine.
Her all encompassing approach to business and branding ensures that no stone is left unturned, and every aspect of her clients’ online presence is optimised for success.
Over 25 years of experience
With over 25 years of industry experience across design, marketing, business development, and brand strategy, her journey has been rich with purpose and passion. From her early days in a local advertising agency to working alongside global geotechnical firms and grassroots entrepreneurs, she has built a career grounded in creativity, clarity, and connection.
Throughout her career, she has worked with a diverse mix of clients, including civil construction companies, published authors, cosmetic nurses, trades and builders, therapists, and NDIS registered providers. This broad experience has given her a deep, intuitive understanding of what businesses need to grow with integrity and impact.
Her work with the Penrith Chamber of Commerce, where she co led the Stepping Up mentoring program (supported by the NSW Government), further shaped her strengths in business development, mentorship, and community empowerment.
Since 2005, she has been designing websites that combine beautiful branding with functional strategy. Her skillset spans from user friendly web design and SEO to content that speaks directly to the heart of a business’s audience. Her clients don’t just get a website, they receive a solid digital foundation to grow confidently.
Most recently, she compiled her decades of experience into her first eBook: “Starting Your Business: From Pause to Play” , an informative and practical guide for aspiring business owners ready to take the leap.
Taking her photography interstate in 2025, Natalie was chosen for the Our Game Aus In Frame initiative and travelled to Coopers Stadium Adelaide to photograph the Commbank Matildas.
Whether it’s a new brand, a digital refresh, or strategic marketing support, she brings vision, wisdom, and genuine care to every project, helping her clients show up with purpose and professionalism in everything they do.
Services
Testimonials